Authentic Selling | Why I Wrote The Book
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Why I Wrote The Book

to share my practical experience

This book focuses on personality rather than knowledge. It aims to be, first and foremost, a sharing of practical experience. It is intended for salespeople or sales managers that are new to the profession and have the three to five years of experience necessary to be able to ask the right questions. It will also be of interest to those looking to advance in sales by working on themselves.

The book goes through numerous areas of personal development and several tools that will serve you as much in your life as in your noble profession as a salesperson. It is up to you to choose the ones that work for you, make them your own, sharpen them and integrate them into your daily practice.

to inspire you to take charge

No matter what, if I am able, even in the slightest way, to inspire you to want to take charge of your life, to know why you do what you do, to be proud to be a salesperson, to flourish in this marvelous profession because it is rich with encounters, challenges and accomplishments, to show you how sales is like coaching your clients when it relies on sincere, respectful and empathetic support, to take care of your mind, your emotions and your body, and finally to focus on the essential things in your life and your profession, then I will have the humble feeling of having done useful work.

With Authentic Selling I would like to provide individual readers and sales organisations the opportunity to benefit from a rewarding, successful and proven sales methodology either through the book or via my executive and sales team coaching services at Anastaze Business Coaching. Please feel free to contact me here: www.anastazebusinesscoaching.com.

  • As manager of the logistics center at a major banking group, I often have the opportunity to meet salespeople who have yet to read Guy Anastaze’s book. This book is a prerequisite for all salespeople looking for tools and methods that will enable them to improve, and increase the value they bring to their clients.

    Jean Claude Favre, Head of Crédit Agricole Private Banking Services, Switzerland

  • This book is about the positive psychology of selling and imaginatively integrates scientific foundations with a hands-on approach. Given the importance of selling in our everyday life, this is a must for every professional, whether officially in the sales force or not.

    Dr. Ilona Boniwell, CEO, Positran

  • Is selling an art or a science? Why is sales an unpopular profession? How can its nobility be restored? What makes a salesperson truly successful over the long-term? With the internet playing a more and more predominant role in business, what are the essential characteristics that will distinguish a salesperson as one of the best in their profession and make them a valued interlocutor sought after by their clients? If you are looking for the answer to these questions, this book is for you.

    Edward Gaehwiler, Vice President and Member of the Board, IBM Switzerland

  • For any people involved in a commercial activity it is critical that you take the chance to read Guy Anastaze’s book. Thanks to his uncommon and demanding path, Guy has managed to re-discover the beauty of a very old job: making sure that demand and offer meet in the most positive, rewarding and uplifting experience for both.

    Olivier Piazza, Co-director Executive Coaching Master Program, University of Cergy Pontoise

  • Authentic Selling may be aimed at young salespeople, yet this rich collection of life experiences can speak to the hearts of us all. Sincere and generous, Guy provides us with a user’s guide to success, happiness and serenity. I thank him for highlighting the Enneagram as a powerful tool for personal development.

    Marie-Claire Fagioli, Coaching and Enneagram teacher, owner of Moncoach. Switzerland

  • Through this book, Guy Anastaze brings together his experience in areas as diverse as human psychology and sales methodologies in a personal approach that is open to everyone, but places, above all, the human being at the center. While it is a reader that will open this book, it will be a seller who will turn the last page.

    Marc Chikhani, CEO, SR Operations, Switzerland

  • Authentic Selling may be primarily addressed to salespeople interested in or in need of boosting their sales performance, but it will also certainly appeal to any professional interested in personal development and a balanced and coherent way of life, leading to the optimization of one’s own potential.

    Alexandre Vassiltchikov, Member of the Executive Committee, CFO/CRO, ING Belgium, Geneva Branch, Switzerland

  • An excellent book that puts human beings and their values at the center of the action. The book addresses the important points and proposes alternatives to readers. The author revisits the fundamentals of true authentic selling, which allow you to enjoy and fully experience the art of selling.

    Eric Guinchard, CEO, Wird, Switzerland