Authentic Selling | The Author
page-template,page-template-full_width,page-template-full_width-php,page,page-id-15977,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-7.6.2,wpb-js-composer js-comp-ver-4.6.2,vc_responsive

The Author

expert in business efficiency

Guy Anastaze is an expert in business efficiency, behavioral and relational aspects of business performance, and improving the customer experience. Combining 30 years of sales management experience at IBM with his passion for people, Guy coaches senior executives in their managerial practice, decision-making and career management. He also supports sales teams in developing long-term business strategies, effective management of their commercial relations and increasing their sales performance. Guy’s approach is to strengthen the capacity of participants’ individual and collective transformation through strong knowledge of human functioning based on positive psychology, cognitive and behavioral techniques, the systemic approach and the enneagram.

Franco–Swiss, Guy was born in Bordeaux (France), grew up in Buenos Aires (Argentina) and lives in Geneva (Switzerland). He has two lovely daughters and a grandson, born during the writing of this book. He enjoys playing jazz piano, composing tangos, and relaxing in the Alps.

Guy is the founder and CEO of Anastaze Business Coaching Sàrl. He graduated in Executive Coaching from the University of Cergy Pontoise (France), has an MBA from IMD Lausanne, a PhD in Theoretical Physics from the University of Geneva, a Doctorate 3rd Cycle from the University of Strasbourg and a chemical engineering degree from the Ecole Nationale Supérieure de Chimie de Mulhouse (France). He is author of a number of scientific and business publications, including a treatise on “Artificial Intelligence: A Strategic Choice for Corporations.” Prior to joining IBM, he completed research projects at the Center of Nuclear Research in Strasbourg, at the Ecole Polytechnique in Paris, and at the University of Geneva.

Guy Anastaze is available for coaching and select speaking engagements. Please contact him at