Authentic Selling | How to boost your sales performance by being yourself
14869
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the book

Boost your sales performance by coaching your clients through an authentic, respectful and empathetic journey to success. Be proud of being a seller by taking your life in hand, knowing why you do what you do and taking care of yourself.

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the author

Guy Anastaze is an expert in business efficiency, behavioral and relational aspects of business performance, and improving the customer experience, with 30 years of sales management experience at IBM.

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This book focuses on personality rather than knowledge. It aims to be, first and foremost, a sharing of practical experience. It is intended for salespeople or sales managers that are new to the profession, and those looking to advance in sales through personal development.

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